Laila Majnu Re-Release: Surpassing Original Box Office Collections
The 2018 romantic drama Laila Majnu, starring Avinash Tiwary and Triptii Dimri, has made a surprising comeback with its re-release in 2024. Originally a box office disappointment, earning just ₹3.20 crore during its initial run, the film is now set to surpass its original earnings.
The re-release strategy, inspired by the successful re-release of Rockstar, has paid off, with Laila Majnu earning ₹1 crore in just two days. This impressive 110% increase in collections from day one to day two suggests strong audience interest.
The film’s renewed popularity is attributed to its growing cult status on digital platforms and positive word-of-mouth. With more screenings and potential returns to cinemas, Laila Majnu is poised for a remarkable comeback, potentially outperforming its initial box office run.
The film’s re-release also highlights the enduring appeal of timeless love stories, with fans appreciating its poetic narrative and soulful music. As it continues to attract audiences, Laila Majnu is gaining momentum that could see it becoming a sleeper hit years after its initial release.
