King said the audience is influenced by the Western culture
Indian rapper King recently voiced his concerns about the lack of support for desi artists in India. He pointed out that while Western culture heavily influences Indian audiences, homegrown talent often faces criticism rather than encouragement.
King emphasized the importance of staying connected to one’s roots, expressing that artists have a responsibility to bring Indian culture and values to a global stage.
He highlighted the tendency of some artists to fully embrace Western influences, which, according to him, adds little value. Instead, King advocates for a balanced approach where Indian artists showcase their cultural heritage while appealing to international audiences.
