Gaming: The Digital Revolution, the Global Virtual Tsunami

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The digital revolution has given rise to “Homo Ludicus.” Three billion hours are spent gaming every week worldwide. It is now possible to play 24 hours a day, anywhere, anytime, and on any platform. And contrary to popular belief, it is not young male geeks who comprise the majority of gamers. The average gamer today is a mother in her forties. She has long been the holy grail for TV advertisers.