How You Decide: The Science of Human Decision Making S:1 E:19 How Framing Effects Guide Decisions

S:1 E:19 How Framing Effects Guide Decisions Even as children, we learned that the way in which we presented a choice to our parents was often as important as the specific question we asked. Decision science reveals just how that tool–decision framing–can be used to our benefit, and how it is used to manipulate our choices as consumers.