“How You Decide: The Science of Human Decision Making” S:1 E:10 Mental Accounting as a Factor in Decisions

S:1 E:10 Mental Accounting as a Factor in Decisions Mental accounting is a powerful decision-making tool we can employ to improve our lives. Learn how the process of partitioning objects and experiences in purposeful ways–everything from money and food to debt and social obligations–can increase happiness, decrease pain, and lead to better physical and emotional health.