“How Colors Affect You: What Science Reveals” S:1 E:2 The Black and White Lecture

S:1 E:2 The Black and White Lecture In this fascinating lecture, Professor Lidwell takes you inside the meanings behind these two elemental colors. You focus on two specific contexts for black and white: competitive contexts (where black signals aggression and white signals submission) and moral contexts (where black signals evil and white signals goodness).