Bollywood stars are going to take legal steps to protect their personal rights regarding Artificial Intellligence, whereas the South industry is still far behind in this matter. In 2024, Arijit Singh had filed a case for illegal use of his name, voice and image, in which the Mumbai High Court gave its important verdict. This decision inspired many celebrities to protect their personal rights.
Superstar Rajinikanth was the first star who warned in 2023 that his name and image were being misused, on which legal action would be taken, but there was no mention of AI in it at all. Filmmaker Sri Dhananjay says that there are still no strict rules regarding the use of AI in Tamil films, which can cause great damage to the personal rights of the artists.
There were already such rules in Hollywood, but now the Hindi industry has also started paying attention. Bollywood stars say that in view of the increasing influence of AI, stars are taking strict steps to make their personal rights. If we do not pay attention now, AI can prove to be a threat to us
