As the much-anticipated Indian Premier League (IPL) 2024 season commenced, cricket fever gripped the nation once again!
As cricket fever returns to the nation with the start of IPL 2024, JioCinema, the leading digital platform, has set the stage on fire with a whopping 51% increase in opening day viewing compared to the previous season. The figures speak for themselves, with over 59 crore video views flooding the platform on the first day alone, totaling 660 crore minutes of watch-time.
This historic rise in viewership represents an enormous response from cricket fans across the country, demonstrating their enduring love and passion for the game. The phenomenal increase in JioCinema’s viewership reflects the growing trend of people opting to digital channels for their IPL fix, engaging in the excitement and adrenaline rush from the comfort of their own homes.
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The impressive rise in engagement confirms the IPL’s prominence as one of India’s most anticipated action sporting events, with fans excitedly embracing the digital experience provided by JioCinema. With such ardent enthusiasm from spectators, it’s evident that IPL 2024 is off to a flying start, guaranteeing an exciting season ahead. Prepare to see more exhilarating moments and spectacular matches as the tournament progresses, bringing fans together in their shared passion of the game!
