It Ends With Us author Colleen Hoover : …..amid Lively-Baldoni’s rumoured feud
Colleen Hoover, the author of the bestselling novel It Ends With Us, recently set her TikTok account to private following backlash from fans. This move comes amid rumors of tension between two of the film adaptation’s lead stars, Blake Lively and Justin Baldoni, who are also producers of the film.

Fans have noticed that the two haven’t appeared together much during the film’s promotion, fueling speculation of a feud.
The situation escalated when reports surfaced that Lively had brought in her husband, Ryan Reynolds, to rewrite a key scene in the film, overriding the original script. This, combined with the speculation of creative differences and the perceived absence of Baldoni from promotional events, led to fan theories about a rift.

As the controversy grew, Hoover’s TikTok became a hotspot for discussions, leading her to retreat from the platform to avoid the negative attention.
The film adaptation of It Ends With Us has been highly anticipated, but the off-screen drama has somewhat overshadowed the excitement. The rumored tension and the fan backlash reflect the challenges of adapting a beloved book with a high-profile cast.